Wild Roots Company

If you don't believe me when I say I had the PERFECT client to have the opportunity to design a brand for, well, I don't know what to tell you. You just have to trust me. Or better yet, keep reading and see for yourself. Tiffany contacted me last year asking if I would be interested in designing a brand for her family's local farm. Now, I don't necessarily advertise that I freelance graphic design for a few reasons: 

1) My focus is Leen Jean Studios, and that has a very distinct style.
2) I don't want to get too busy designing posters or brochures on a corporate level when that is taking away from the goals for my company.
3) Sometimes (read: almost always) freelance design work turns out to be far more work than you sign up for. 

All of that said, hearing Tiffany share her dream and vision for Wild Roots Company, sharing with me what they are about and what they wanted the brand to look like, I couldn't shake the thought that it would be a perfect fit. So we went for it, and I'm so glad! I am so honored to help create the visuals for a local farm that is passionate about what they do, and good at it, too. And all the while, I got to do something I love. Win/win if I do say so myself. 

It came down to two options. Option one, a whimsical, "wild" take on the name:

The second option is more structured but still hand drawn and whimsical:

In the end, we decided on the second option because of the structure that it does provide. I had such a great experience design this logo for Wild Roots Company, as Tiffany really did let me use creative freedom to create something that represents who I am as an artist, but who she is as a person and company as well. Like I said, dream client. What do you think of the design?

If you are local to Central Virginia, visit their Facebook page for more info on what/where to purchase! 

Calligraphy Workshop

photo by Timber Hitch

photo by Timber Hitch

So I have some exciting news...

For the first time ever, I will be teaching a calligraphy workshop this coming Saturday at TOOLRY, in downtown Lynchburg!

While this may be my first workshop, I am so excited to have the opportunity to share with others something that I love so much. I will be teaching the basics, so if you have never even seen a calligraphy pen in real life, that is okay–we will be starting from the very beginning–don't stress! 

I'm going to keep this short, but there are going to be some AMAZING gifts included for each person attending, put together by none other than Carrie Waller of Dream Green DIY. This girl is so incredible and is helping my pull everything together for this event! 

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In addition to learning the basics of modern calligraphy, this is going to be such a fun workshop to relax, have a good time and pick up a great new skill that will benefit you for years to come, and is also right in time for the holidays! (Hello hand-addressed Christmas cards! What could be better?) There will even be holiday cards and envelopes on location to address and take home!

If you think are interested, you can register and find more detailed information over at TOOLRY's Workshop page. Sign up quick! There are only a few more spots left!

The Little House

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The moment I was contacted to work on this custom piece, I knew it was meant to be. An excerpt from the children's book, The Little House, by Virginia Lee Burton, this line holds meaning that captures time and really, life. 

Initially, I created this quote in black ink without additional flourishes. In the end, however, we landed on a bigger, more intricate design in red ink, and I am so happy we did so! This piece of art will now happily reside in a Little House upon a hill. It was an honor to create this!

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Gold Ink & Flowers

DerekandAmy

Last fall I had the opportunity to add some lettering to a banner for a gorgeous wreath...what an awesome idea for a wedding of any season! Check out the links below for more of this gorgeous wedding!

Flowers: Philosophy Flowers
Photography: Kasey Loftin

Friday: Free Download

Since Needtobreathe released their new album, Rivers In The Wasteland, in the beginning of the week it has been on repeat here. Their music is unique and lyrics powerful. I'm only slightly obsessed...

So, there is a free download in the shop featuring part of one of the new songs on the album. Enjoy! Use the hashtag #leenjeanstudios and share where you use it! I always love seeing things put to good use!

Happy Friday!